i am iffah;
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Iffah, CMM student.
“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”
— Saul Bass
#24


For the first EGD lesson of this week, we were asked to do a little presentation on our final A3 posters for Assignment 2.

One of the most difficult things I went through while doing this project was doing the "light rays" shining out from behind the car, which I have explained here. Something I had forgotten to mention during my presentation were the inspirations behind my poster, which are the various other Mercedes advertisements I had observed and seen in car magazines and on the Internet. They all had one common variable; the text content. Most of the time, the paragraph used in the posters would relate to it's header or slogan. This is why I had gone through the brochure looking for a paragraph that could relate to the slogan "Sleek & Sophisticated".

Overall, I feel that my poster does have the feel of "sleek and sophisticated" :) Can't wait to get started on the group project now!

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