Iffah, CMM student. “I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”

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halfmoonkids.com

The Half Moon Kids is a movement started by the members of the band The Summer Set, and I think it's so inspiring how the band is encouraging their fans to step up and be the best versions of themselves, and to take chances.

I love the simplicity of the logo they ended up using for the Half Moon Kids movement. Just a little crescent moon with 'hmk' scribbled next to it. It's versatile, too; it's as symbolic in black and white as it is in the purple version they use on the website. I love how the band also infused the theme of their latest album, Legendary, into the movement; the halfmoonkids website and Twitter page make use of the colour theme for Legendary. I absolutely love it when artists standardise all their work because then you can just tell at one glance that it's theirs.

This is the music video where they first introduced the Half Moon Kids:

Labels: egd, reflection